An original visual language to represent Brazilian municipalism.
The CNM 2026 Planner was developed from an original visual concept that translates the universe of Brazilian municipalism through flat, vibrant and highly symbolic illustrations. The proposal builds a visual narrative about the daily life of cities, their structures, people and dynamics, reinforcing the connection between public management and urban life.
The style uses simple geometric shapes, modular composition and contemporary visual language, with elements such as buildings, mobility, nature and characters synthesized into a clean, accessible and institutional aesthetic. The color palette is based on Brazil’s colors — yellow, blue and green — with controlled saturation to ensure contrast and editorial sophistication.
The project also included the development of a special box sent to mayors across Brazil as a brand activation initiative at the end of 2025. This kit included a customized desk calendar, reinforcing CNM’s institutional presence in the daily routine of municipal managers.
The piece was designed as an extension of the planner’s visual language, maintaining aesthetic consistency and expanding communication reach through a physical object of continuous use, combining design, utility and relationship strategy.
